Pablo Pedrido

Marketing & Advertising

Pablo Pedrido

I was made with love in 1988 and finally was born in Basel in 1989. I’m able to speak, think and dream in Spanish, German, English, Schweizerdeutsch and Galician. I’m a sportaholic: football, running, pingpong and badminton are the sports that I love.

For my projects I look for...

The most important thing that I have learned during my current work experience is that consumers have no time to love brands; they just want to live their lives and brands have to interact with them in a smart way: creativity and outstanding design are mandatory, but not enough: brands have to be obsessed with adding value…

… and for my projects, this is what I look for; companies with good products / services that believe in creative ideas and clean design to stand out from their competitors.

Department manager · Decathlon Deutschland

August 2016 – today

Since last summer, I am responsible for the yearly tournover and the productivity of the Running / Walking department in Dreieich. This includes:

– Development of a local sale strategy for the sports Running and Walking in order to adapt our offer to our potential customers.
– Team management: Recruiting, work schedules, holydays planning and training plans for my team
(7 employees).
– Management of the Peaks, Sales and Advertising Campaigns in order to maximize them at a local level in my department.
– Since 2017 I’m also responsible for the Comunication of the Store including Social Media and Events. The new plan will be lauched during march 2017.

ServicePoint Salesman · Decathlon Deutschland

July 2015 – July 2016

With my first job in Germany, my main objective was to improve my german skills from 80% to 99%. And it worked. During this time, I was also responsible for:

– Workflow optimization in the Servicepoint department.
– Improvement of the daily “Order reception” in the Store including the organization of a Workshop.

Junior Account Executive · Globally Barcelona

September 2012 – December 2014

Globally is one of the leading lifestyle communication agencies in Spain. I worked in the marketing & new business department, where I was in permanent contact with all the other teams: Press Office, Social Media and Creativity. My main tasks during more than 2 years working in Globally were:

– Look & Feel and design of the presentations for clients and prospects.
– Support Globally’s Marketing Director during the strategy definition of each project.
(Benchmarks, action plan, coordination with the other teams and final presentation).
– PR Campaign: Account Executive for Pepsico during the 2014 Football Lay’s PR campaign.
– Sponsorship: Launching of FontVella Levité in the ‘Primavera Sound’ festival 2013 (Danone Group)
– Brand activation: “Espiritu Lanjarón” Campaign 2013 for the Danone Group
– Event: 100 Puig Anniversary | Barcelona 2014

Some brands I worked for in Globally (clients or potential clients of the agency): PUIG Group, CASIO, Mini, Danone Group, Pepsico, Rimmel, Astor (Coty Group), Lottusse and El Corte Inglés, among others.

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